Norwegians Sell Idli Wada Sambhar

Norwegian food company Orkla ASA has adopted a gradual approach to its entry into the Indian market, with its recent acquisition of Bangalore based, packaged food retailer MTR Foods, offering a chance to learn about the Indian food industry and potentially serving as a foot-hold for future growth.
In farmgate language, this is called the bull, gingerly sniffing the back side of a cow to tell if it is on heat or not.
This comes on the back of MTR expanding into Chennai and New Delhi.